Our agency was born into technology. In our culture we always try to foresee new developments, and we are curious and enamored every time a new technological tool is published. We learn from world experts, visit the right conventions and efficiently make connections to equip ourselves with novel technological systems and to employ the most promising professionals in the fields of new media and online marketing.
Apart from being heavily occupied with bottom lines, we never stop investing in digital marketing novelties. We encourage our staff to keep being curious and to identify trends when they only begin to sprout, because in our approach, experiments in new technologies are highly essential in the digital arena.
We understand that sometimes your brand needs to be brought to the center of the stage, in the same line with the leading brands, nationally and globally, using mind-blowing moves. We create moves at prime locations which will leave your competitors with their mouths open. Our experience with the different media and each marketing location will generate the most powerful and memorable campaign and for the most affordable prices. Using a unique serving system we serve the ads to the relevant target audience in prime locations and in the relevant times of the day.
We are connected with 100% of the world’s ad serving companies and ad exchanges. To reach websites that manage their own ads, we have highly experienced media buyers. There’s no advertising pixel on the internet where we can’t meet your potential client.
Every campaign, big or small, requires professional thinking about the way it mixes the different media channels. We don’t rely solely on intuition, but rather, we use our analytical tools and deep knowledge of all the prominent media slots to figure out the whereabouts of your target audience is and the right way to reach it. As a product of our media planning process, you will achieve clarity in the form of well-defined milestones about the campaign’s progression and goal attainment.
For us, this is not just a smart technology which enables us to follow the surfers who have already visited your website and expressed their interest, but more broadly, this is a strategic process in which you can keep in touch with your existing and potential customers in a smart, engineered manner. We follow your visitors all over the internet: on any ad agency, including Google, Facebook, and premium areas. The result: advertising to a focused target audience and an improvement in the conversion quantity and quality.
Using unique technologies we enable our clients to serve bespoke ads to every surfer who has visited their websites, based on that surfer’s activity and interest in a specific product.
Fans tweezers – audience replication system
Traffic online is infinite, and so we need to reach the most focused audience. Using advanced retargeting technologies, we collect data about surfers’ online behavior, analyze it, and identify what we define as “hot profiles” (visitors who have left their personal details on the website, who made a purchase, or who have otherwise shown interest or made a purchase). Then we target the advertising at additional surfers whose profile attributes match that of the hot profile. The result: more targeted advertising and an improvement in the conversion quality.
Our algorithms continually monitor the campaign’s ROI and tweak the targeting definitions to keep raising it.
Who will see your ad (and where)?
AdWords, SEO: Users who Googled your pre-defined keywords (on Google)
Display Select: Users who Googled your pre-defined keywords (on other sites)
ReMarketing: Users who previously visited your website and mobile app (on other sites, including on Facebook)
The number of channels, websites and keywords we can use to advertise is infinite, so we use smart technologies that constantly point us at the best combinations of locations and keywords, thereby improving the quality of traffic to your website. The result: a perfect match of your advertising to the relevant target audience, and an improvement in the conversion quantity and quality.